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AI × Creative Production

MOVIEIMPACT

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The Challenge

One video isn't enough to judge.

You can't know if a video ad will work until you actually run it.

  • Does the audience drop off in the first 3 seconds?
  • Do vertical formats get more engagement?
  • Does the caption copy affect click-through rate?
  • Does the same approach work across YouTube, TikTok, Instagram, and Meta?

That's why video ads need multiple creative variations.
Movie Impact uses AI video generation to We produce more ad creatives, faster than ever before.

Our Pivot

From Video Production Studio to AI Creative Factory

Pivot diagram: from Video Production to AI Creative Factory
Click to enlarge

Our Approach

Mass-produce with AI, refine with a filmmaker's eye.

AI can produce video quickly. But raw generation alone doesn't make an ad. Who is it for? What does it say? Which platform? What should the viewer feel in the first 3 seconds?

bolt

Speed of AI Video Generation

Rapidly produce multiple creative variations — vertical, horizontal, different hooks, platform-specific cuts — faster and more affordably than traditional production.

movie_edit

Creative Direction from Video Professionals

Concept, direction, editing, tone, and platform knowledge. As video production professionals, we turn AI-generated footage into ad-ready creative assets.

Multiply your creative assets with AI — then refine them into ads with human expertise.
That's Movie Impact's AI video ad production.

Creative Formats

Every video asset your ad campaign needs, all in one place.

Not just one finished video — multiple creative variations ready to test in your campaigns.

play_circleMain Video — Landscape
smartphoneVertical Video for Social Ads
ondemand_videoShort-form for YouTube Ads
slow_motion_videoTikTok / Reels Shorts
timer_33-Second Hook Variations
differenceA/B/C/D Creative Variations
imagePlatform-Specific Thumbnails
closed_captionCaptioned for Silent Viewing
person_playUGC-Style & AI Narration
inventory_2Product & Service Videos
workRecruitment & PR Videos
auto_awesomeAI TV Commercial

We design video not as a deliverable, but as test material for improving ad performance.

PDCA Workflow

Not just create — test and improve.

Ad creatives aren't about getting it right the first time. It's about forming hypotheses, producing assets, and iterating based on results.

01

Product & Service Deep-Dive

Identify strengths, angles, and target audience pain points

02

Competitive Ad & Market Review

Analyze winning creative patterns in your category

03

Creative Concept Development

Design the first-3-second hook and develop messaging hypotheses

04

AI Video Generation & Editing

Combine AI generation with filmmaker direction to produce multiple variants

05

Platform-Specific Production

Optimize each asset for vertical, horizontal, captions, thumbnails

06

Results-Based Improvement

Review performance data and feed insights into the next creative round

From 'spend a lot on one video',
to 'test multiple videos and find the winning pattern.'

In the AI era, the number of attempts is your competitive advantage.

AI:PR Service

For ongoing 10-second AI ad generation — AI:PR.

AI learns your brand tone, researches competitors, and crafts prompts to continuously generate 10-second ads ready for social and web campaigns.

  • Test new ad creative every month
  • Internalize video ad production with AI
  • Generate short-form ads on an ongoing basis

From 9,800¥/mo (excl. tax)

View AI:PRopen_in_new

Our Track Record

MOVIE IMPACTの制作・導入実績

大手企業からスタートアップまで、BtoB・BtoC問わず幅広い業界で「成果の出るAI動画」をご導入いただいています。

Video Ads / Web CommercialsOwned Media & YouTubeBranding & Recruitment VideosService & Internal Videos

Client Voices

お客様の声

Is This For You?

If any of these sound familiar, let's talk.

check_circleImprove performance of social media ads
check_circleCreate video for YouTube advertising
check_circleProduce more vertical video for TikTok and Instagram Reels
check_circleGet more A/B test creative variations for ad campaigns
check_circleReduce video production cost and time with AI
check_circleApply generative AI to marketing strategy
check_circleNot sure what kind of video ad to make
check_circleNervous about spending a large budget on a single video
check_circleWant to test multiple variations and iterate
check_circleAdvance AI video ad adoption within the company
trending_up

Increase your ad creative testing cycles
with AI video production.

Video ads don't end at one. Testing multiple angles, hooks, and formats is how you find your winning creative pattern.
Chat with our AI Concierge, oruse the contact form below.

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