Daisuke Miki
Founder & CEO, Movie Impact Inc. — Film Director
Trained in contemporary realist oil painting before transitioning to cinema. Award-winning film director with selections at the Pia Film Festival and the Grand Prix at TAMA NEW WAVE. Pioneered guerrilla spec video ads on early YouTube, founded Movie Impact Inc. in 2008, and currently spearheads AI-powered video ad production and SaaS technology.
Executive Summary
Profile Overview
- Name
- Daisuke Miki (神酒 大亮)
- Role
- Founder & CEO, Movie Impact Inc. / Film Director
- Birth Year
- 1975
- Origin
- Kumamoto Prefecture, Japan
- Education
- Hiroshima City University, Faculty of Arts (B.A. & M.A. in Visual Arts)
- Locations
- Tokyo / Fukuoka, Japan
- Expertise
- AI Video Advertising, Creative Testing, Guerrilla Spec Ads, Film Directing, Narrative Strategy
Career Milestones
Chronology
- 1975
Born in Kumamoto Prefecture, Japan.
- —
Studied contemporary realist oil painting at Hiroshima City University Faculty of Arts. Completed Graduate School of Arts with research on Walter Benjamin's 'The Work of Art in the Age of Mechanical Reproduction'.
- 2000
Founded the creative artist collective 'θproject (Theta Project)'.
- 2000
Awarded the Grand Prix at the Hiroshima Visual Exhibition for 'Blue Moon Cafe'.
- —
Debut film 'Bus Stop' won the Student Award at the 2nd Kyoto International Student Film Festival.
- —
Official selection at the Pia Film Festival (PFF), one of Japan's most established independent film festivals.
- 2003
Won the Grand Prix at the TAMA NEW WAVE Competition for 'Mine'. Official invited screening at the Yubari International Fantastic Film Festival.
- 2005
Directed the feature film 'Yokogawa Suspense', based on Japan's first municipal bus route, setting all-time attendance records at the historic Yokogawa Cinema.
- 2007
Pioneered 'Katte Kokoku' (unauthorized/spec ads) on early YouTube, independently producing hundreds of video commercials and hosting monthly theatrical Katte Kokoku Awards in Tokyo.
- —
Invited by Google Japan as a guest speaker to lecture on agile, cost-effective digital video production.
- 2008
Founded Movie Impact Inc. in Tokyo, launching content-driven video ad production and coining the industry term 'WebCM'.
- 2009
Directed au (KDDI) 90-second YouTube viral cinematic campaigns including 'Shibuya Fight' under the 2XTREME moniker.
- 2017
Directed the branded short film 'The Big Stage is Ours!' for the Ota Ward Cultural Promotion Association (450,000+ views on YouTube).
- —
Conceived and directed the owned media video series 'Kurashi no Lab' for TEPCO (Tokyo Electric Power Company). Scaled the channel past 100,000 subscribers to receive the YouTube Silver Creator Award (now 410,000+ combined followers across platforms).
- 2019
Appointed Adjunct Lecturer in Visual Media Arts at Hiroshima City University Faculty of Arts.
- Present
Leading Movie Impact's full pivot into generative AI video advertising, developing the high-velocity ad creative testing engine 'FastShort' and the proprietary drama label 'KIRARI FILM'.
Primary Evidence & Archives
Key Milestones & Gallery
From pioneering YouTube spec ads to Google speaker events and the YouTube Silver Creator Award.
Google Japan Lecture
Invited by Google as a guest speaker to teach agile, high-impact digital video production.
With YouTube Co-Founder Steve Chen
Meeting with YouTube co-founder Steve Chen during the early days of online video.
YouTube Silver Creator Award
Awarded for scaling TEPCO's 'Kurashi no Lab' owned media channel past 100,000 subscribers.
Speaker at Google Stage
Keynote presentation on the future of video marketing and audience psychology.
Filmography & Commercials
Selected Works
movieCinema & Independent Films
Debut film. Winner of the Student Award at the 2nd Kyoto International Student Film Festival.
Grand Prix winner at the Hiroshima Visual Exhibition.
Grand Prix winner at TAMA NEW WAVE. Official invited screening at the Yubari International Fantastic Film Festival.
Feature film drama set around Japan's first bus route. All-time box office record at Yokogawa Cinema.
Theatrical release feature film.
Branded film commemorating the 30th Anniversary of Ota Cultural Association. 450,000+ views on YouTube.
View Official Film Pageopen_in_newcampaignAdvertising & Brand Campaigns
au (KDDI) 'Shibuya Fight' 90s YouTube Cinema
2009Pioneering viral YouTube video ad campaign produced for telecommunications giant KDDI.
TEPCO 'Kurashi no Lab' Video Series
Conceived & produced for Tokyo Electric Power Company. Grew past 260K YouTube subscribers (Silver Creator Award) and 150K Facebook followers.
View Case Studiesarrow_forwardLalamove Japan AI Video Ad Campaigns
High-velocity generative AI web video advertising produced with rapid multivariate testing.
View Case Studiesarrow_forwardAEON / Benesse Corporation National Commercials
Directing TV commercials and digital video ad campaigns for major Japanese consumer brands.
View Case Studiesarrow_forwardRecognition
Awards, Honors & Academic Roles
- verifiedHiroshima Visual Exhibition — Grand Prix (3-time winner)
- verifiedTAMA NEW WAVE Competition — Grand Prix ('Mine', 2003)
- verifiedPia Film Festival (PFF) — Official Selection
- verified2nd Kyoto International Student Film Festival — Student Award ('Bus Stop')
- verifiedYubari International Fantastic Film Festival — Official Invited Screening
- verifiedYouTube Silver Creator Award (100,000+ channel subscribers)
- verifiedNikkei MJ TV Commercial Judge
- verifiedAdjunct Lecturer, Hiroshima City University Faculty of Arts (2019–Present)
- verifiedChief Director, NHK Television Programming
Philosophy
Creative Principles & Vision
Four core convictions distilled from transitioning from independent cinema to generative AI advertising.
Create Before You Are Asked
If you lack a portfolio, invent the opportunity
In 2007, before 'video ads' were recognized on the web, I independently produced spec commercials for major brands and published them on early YouTube. This guerrilla movement—'Katte Kokoku'—attracted invitations from Google and national campaigns from KDDI, laying the foundation of Movie Impact. Creating without waiting for permission remains our core ethos as we pioneer generative AI advertising today.
Subordinate Ego to Audience Data
Audience retention over director indulgence
Early in my career, I prioritized cinematic complexity over audience intent. But scaling TEPCO's 'Kurashi no Lab' to a YouTube Silver Play Button taught me that real creative impact comes from rigorously analyzing viewer retention curves and search intent. Genuine craft lies in moving the audience, not flattering the creator's ego.
From Labor-Intensive to Systematic Intelligence
Software and AI that compound creative knowledge
Traditional video production is constrained by the physical hours of human directors. By distilling the foundational principles of visual storytelling into generative AI workflows and SaaS architectures (FastShort), we build systems that generate compounding ad performance rather than one-off deliverables.
Relentlessly Question Your Own Status Quo
Innovation begins with the pain of current limitations
From realist painting to independent cinema, from TV commercials to AI video pipelines, my career has been defined by breaking existing comfort zones. The friction, inefficiency, and unspoken conventions of today's production industry are the exact seeds for tomorrow's breakthroughs.
Speaking & Press
Keynotes, Interviews & Advisory
Available for international keynote speaking, executive consulting, and press inquiries regarding generative AI video production, creative iteration, and corporate storytelling.
External References & Knowledge Graph Links
Verified external database entries and official social channels.
Japanese film director profile, history, and filmography
Structured Knowledge Graph entity connecting official web references
Theatrical release & independent film database listing
Interview on the origin of Katte Kokoku spec commercials
Company profile, studio locations, and services
Video advertising case studies & AI production archives
Executive profile & global network