[Client Voice] Yuki Matano, TsuguTsugu Inc.

"Kintsugi" — the traditional Japanese technique of repairing broken vessels and beautifully decorating them with gold powder.

We want to bring this wonderful culture — which reconnects broken things and creates new artistic value — to more people. That wish is where this project began.

Traditional Beauty, Drawn Through the Fusion of AI and Creativity

In video production, improving cost and speed is always a challenge. But in conveying the appeal of kintsugi, a delicate handcraft, "heart-moving visual beauty" was a point we absolutely could not compromise.

We made full use of the efficiency of AI video production and poured the bulk of our resources into "emotional storytelling" and "professional filming and editing." As a result, while maximizing cost performance, we completed a video work with the warmth and passion of a film.

Giving Form to Yuki Matano's Vision

The finished video fully expresses not only the technical appeal of kintsugi, but also the feelings the owner placed in the vessel and the warmth of the artisan repairing it.

"AI is the ultimate weapon for moving people's hearts." Please see the creative that embodies this philosophy.