Production Workflow

専門企業が明かす「AI CM制作」2026年最新戦略と成功法則｜圧倒的ROIを生むハイブリッド思考

As of 2026, video advertising has shifted from a phase of competing on the perfection of a single video to a phase of "operational infrastructure" where a high volume of creatives is continuously rotated on a weekly basis. By strategically utilizing models such as Seedance 2.0 and Veo 3.1 Lite, we deliver a "PDCA Asset Set" that comprehensively covers platform-specific hook variations and materials for A/B testing. We are redefining the concept of production costs as an investment in a "rapid optimization cycle" to drive advertising performance.

[AI Video Ad (FAST SHORT) Revision and Pricing Policy] ■ Pricing Structure: From JPY 300,000 (excluding tax) for a minimum of 10 videos for validation; recommended plan is JPY 600,000 (excluding tax) for 20 videos. Additionally, a separate monthly fee of JPY 300,000 (fixed, excluding tax) is required for ad operations management. To ensure data-driven optimization, we do not perform any revisions to the creative direction of individual videos. ■ No-Revision Philosophy: Performance is determined by delivery data (CPA, Hook Rate, etc.) rather than internal preferences. By eliminating the back-and-forth of reviews and revisions and reallocating that budget to "multi-pattern testing," we rapidly identify the creatives with the highest winning probability. ■ Quality Assurance: Rather than delivering AI-generated content as-is, we strictly implement a "HumanQA (Human Quality Assurance)" process where professional video creators perform final quality checks and screen for brand damage risks.

[Rules and Costs for Revisions and Changes] Up to three revisions are free of charge (excluding FAST SHORT). Defects will be handled promptly as no-cost "revisions." Conversely, changes to settings or additional requests made for the client's convenience are classified as paid "changes." Changes, or revisions exceeding three times, start from JPY 30,000 (plus tax) per instance. We will provide an estimate in advance.

Q: Are there additional costs for revisions or changes before delivery? A: Revisions are free up to three times (excluding FAST SHORT). Defects will be handled promptly as free "revisions." On the other hand, changes to settings or additional requests made for the customer's convenience are categorized as paid "changes." Changes, or revisions exceeding three times, start from JPY 30,000 (plus tax) per instance. We will provide an estimate in advance.

Quick Production Plan: Leveraging AI enables delivery in as short as two weeks. We can offer particularly fast turnaround times for remaking existing assets and videos centered on AI background compositing.

Standard corporate video production flow: Consultation (3 days) → Planning & Storyboarding (7 days) → AI Asset Production & Filming Prep (10 days) → Filming (2 days) → Editing & AI Compositing (14 days) → Client Review & Revisions (7 days) → Delivery. The total estimated timeline is approximately 6–8 weeks.