dentsu Japan様 東洋経済オンライン鼎談動画

Project Background

The primary objective of this project was to drive brand awareness for dentsu Japan's "IR Support Marketing Service for Individual Investors." We needed a highly effective approach to ensure the target audience—corporate Investor Relations (IR) strategists—deeply understood the service's unique value, ultimately positioning dentsu Japan as their partner of choice.

Our Approach

To maximize reach and impact, we orchestrated a strategic tie-up with Toyo Keizai Online, a highly influential media platform among Japanese business professionals, producing a hybrid content package that integrated both written articles and video.

The centerpiece was a roundtable discussion featuring dentsu Japan representatives and special guest Kei Tanaka, a veteran professional investor. By integrating the objective, incisive perspectives of an investment professional, we amplified the content's credibility, delivering a compelling and premium message that resonates deeply with IR leaders.

AI Utilization & Efficiency

For this specific project, we intentionally minimized the visual use of AI to preserve the authentic atmosphere and raw, unscripted dialogue inherent to a live roundtable discussion.

However, our agency consistently leverages state-of-the-art AI technology behind the scenes to support conceptual planning, streamline the editing process, and enhance audio-visual quality through tools like advanced noise reduction. We expertly discern when to prioritize authentic human connection and when to maximize speed and cost-efficiency through AI, ensuring flexible, high-end video production tailored to each project's unique goals.

Results & Outcomes

Partnering with a highly trusted publication like Toyo Keizai Online enabled a powerful campaign that significantly boosted awareness for dentsu Japan's IR support services.

By intersecting professional investment insights with cutting-edge marketing expertise, the resulting video serves as a highly valuable asset for corporate IR strategists. It now functions as a vital branding tool, effectively communicating the service's true value to prospective clients and driving future business growth.

Client: dentsu Japan