「dentsu Japan様　x 東洋経済オンライン」鼎談動画

Project Background

With the rapid rise of retail investors today, corporate Investor Relations (IR) demands a fresh, innovative approach. Commissioned through Toyo Keizai Inc., this project involved producing a promotional three-way talk video. The primary objective was to communicate a compelling message to a broad corporate audience: leveraging dentsu Japan’s advanced marketing capabilities within the IR domain can significantly elevate corporate value.

Key Focus Areas

The core unique selling proposition to highlight in this video was "IR-BRANDING360°"—a proprietary solution that applies the Dentsu Group’s decades of marketing and corporate communications expertise directly to the IR sector.

Our challenge was to clearly convey this unprecedented advantage to corporate decision-makers: the ability to provide end-to-end support from strategy formulation to execution through investor persona design and customer journey analysis. Maximizing the three-way discussion format, we meticulously crafted the narrative structure, camera work, and on-screen graphics. This ensured that despite the specialized nature of the topic, the speakers' passion and the solution's distinct advantages resonated naturally with viewers.

AI Integration and Efficiency

In producing a three-way talk video—a format that often runs long—we actively integrated AI technology to achieve substantial gains in both efficiency and quality. Specifically, we utilized AI for transcribing recorded footage, summarizing key statements, and analyzing context. This allowed us to rapidly extract the most critical segments that captured the essence of "IR-BRANDING360°" from a vast amount of dialogue.

This approach not only shortened editing lead times but also freed up valuable time to refine the storytelling and visual presentation, ensuring maximum viewer retention and the most effective delivery of the core message.

Results and Client Feedback

While direct quantitative metrics were not tracked post-release, the client praised the high quality of the final video and our smooth production process, which accurately captured the strategic intent of the project.

As a testament to the trust built during this collaboration, Toyo Keizai Inc. has continued to commission us for subsequent projects. This case study demonstrates how our AI-driven, rapid, and high-quality video production approach delivers tangible value in driving our clients' business forward.