Case Study | Web Video Ad 'Joint Investigation'
A used-car web video ad for Apple Auto Network. A tense crime drama that flips into a comedic second half, naturally promoting the service — heart-grabbing story development.
Web Video Ad — "Joint Investigation"
A web video ad series for Apple, which buys and sells used cars.
We produced it as a fun, impactful commercial set in the weighty world of a crime drama.
Overwhelming Affinity Born from Contrast
The first half carries the breath-holding tension of a joint police investigation. But as it moves into the second half, that taut atmosphere lands beautifully into a chuckle-worthy turn.
This calculated "emotional arc" and the gap in the story's development entertain viewers while naturally fostering deep understanding of the service and affinity for the brand. The piece was very well received online.
Client
Apple Auto Network Co., Ltd.
[AI × Creativity, for Even Greater Visual Beauty and Efficiency]
At Movie Impact, we build on this professional, "heart-moving" directorial know-how to provide video production powered by the latest generative AI (generative-AI video SaaS). Balancing overwhelming cost performance with uncompromising, emotional creative quality, we strongly support corporate marketing and in-house video production.