Case Study | Web Video Ad 'Forensics'
Apple Auto Network's web video ad 'Forensics.' A drama-style format that pulls you into the story while naturally conveying the service's selling points — built on emotion-moving direction.
Web Video Ad — "Forensics"
A "Forensics" web video ad for Apple, which buys and sells used cars.
Built as a full-fledged crime-drama series, it draws viewers in to guide them toward the other videos and build affinity for the brand.
Natural Service Promotion Through Viewer Immersion
Rather than a plain product explanation, it's designed so that — as you follow where the drama's story leads — the service's strengths and benefits slip naturally into your mind.
This "power to pull you into the world of the film" is the very essence of professional video production: moving people's hearts without forcing information on them.
Client
Apple Auto Network Co., Ltd.
[AI × Creativity, for Even Greater Visual Beauty and Efficiency]
At Movie Impact, we build on this professional, "heart-moving" directorial know-how to provide video production powered by the latest generative AI (generative-AI video SaaS). Balancing overwhelming cost performance with uncompromising, emotional creative quality, we strongly support corporate marketing and in-house video production.