Case Study | Web Video Ad Series 'Kidnapping'
A used-car buying/selling web video ad for Apple Auto Network. Chuckle-worthy crime-drama storytelling promotes the service and builds brand affinity — an impactful production case.
Web Video Ad Series — "Kidnapping"
A web video ad series for Apple, which buys and sells used cars.
Produced in 2013, this work adopts the tone and manner of a full-fledged crime drama while weaving in chuckle-worthy humor for an unforgettable commercial.
Delivering a Company's Message Through Storytelling
The lead is a woman claiming her child has been kidnapped. From a tense opening, an unexpected twist entertains viewers while naturally promoting the benefits of Apple's service.
The entertainment that keeps the ad from being skipped, plus the structural skill to convey the brand message precisely, is the essence of the "human emotional expression" we cherish.
Client
Apple Auto Network Co., Ltd.
[AI × Creativity, for Even Greater Visual Beauty and Efficiency]
At Movie Impact, we build on this professional, "heart-moving" directorial know-how to provide video production powered by the latest generative AI (generative-AI video SaaS). Balancing overwhelming cost performance with uncompromising, emotional creative quality, we strongly support corporate marketing and in-house video production.