Apple Car-Buying TV Commercial 'Trade-In' | Production Case Study
A TV commercial / web video ad for Apple Auto Network. Packing information into 15 seconds while telling it 'in a fun way' drew a strong response — the directorial foundation of our AI video production.
TV Commercial "Trade-In Your Car"
We produced a nationwide TV commercial and web video ad for Apple Auto Network. Broadcast across Japan, it earned a strong response and many inquiries.
Information and Entertainment, Packed into 15 Seconds
This work took on the challenge of "how much information can you pack into a mere 15 seconds — while also keeping the entertainment that captivates viewers?"
Direction that not only conveys information accurately but moves viewers' emotions. This professional know-how lives on as the foundation of the AI video production and generative-AI video SaaS we provide today. In-house teams looking to bring video production in-house and automate it can feel the fusion of overwhelming efficiency and "Silver-Play-Button-level" high-quality visual expression.