TEPCO Energy Partner | 'Kurashi no Lab' Owned-Media Video Production
Over 400 videos and 200,000+ fans. A video production and operations case for TEPCO Energy Partner's 'Kurashi no Lab,' combining overwhelming efficiency with high-quality creative through AI production and automation.
TEPCO Energy Partner — "Kurashi no Lab" Owned Media: The Appliance King Series
"Kurashi no Lab," a web video content series run by TEPCO Energy Partner. We provide end-to-end support — from launching the Facebook page to video production, ad operations, and communicating with fans.
Over 400 Videos. Overwhelming Efficiency, Uncompromising Quality
By consistently releasing one video per week, the channel gained over 200,000 fans in roughly eight years since launch, with a cumulative total of more than 400 videos. We analyze viewing trends in detail and constantly feed them into the next creative.
Thoroughly optimizing the production process is essential to producing large volumes of content at speed. While building an efficient workflow that also speaks to the automation and in-house-production needs served by generative-AI video SaaS, we never sacrifice the warmth and visual quality that "moves people's hearts."
This is a success story of sustainable, emotional owned-media operation in the age of AI video production — where cutting-edge efficiency meets professional storytelling.