Case Study | TEPCO Energy Partner 'Kurashi no Lab' Story Videos
A content-operations case for TEPCO Energy Partner's 'Kurashi no Lab.' Over 100 videos in three years, gaining 100,000 fans — a fusion of data-driven operations and heart-moving storytelling.
TEPCO Energy Partner "Kurashi no Lab" Story Video Series
For TEPCO Energy Partner's Facebook content "Kurashi no Lab," we handled comprehensive content operations — from planning and producing serialized story videos to ad distribution and comment response.
Why It Reached 100+ Videos and 100,000 Fans in Three Years
By focusing on casual everyday scenes and weaving "stories" viewers could deeply relate to, we dramatically raised brand engagement. Posting videos consistently every week, we gained over 100,000 fans in about three years.
Beyond just making videos, we thoroughly applied a data-driven approach — meticulously analyzing each week's viewing trends and feeding them into the next creative.
How High-Volume Production Know-How Powers Our "AI Video Production" Today
The know-how forged in this demanding field — "producing and improving high-quality story videos continuously and at speed" — is a major cornerstone of our AI video production today.
Now, by leveraging technologies like generative-AI video SaaS, we've evolved that era's production speed and cost performance even further. But the passion at its core — for "human emotional expression" and "professional visual beauty" — never changes.
Without compromising one bit on the creative quality that stirs viewers' hearts, we solve companies' marketing challenges with optimal cost and speed.