Shinken Zemi High-School Year-1 Course TV & Web Video Case Study
A video production case for Benesse Corporation's 'Shinken Zemi High-School Year-1 Course.' Storytelling that empathizes with the target's real worries and moves emotions to convey the service's appeal.
Shinken Zemi High-School Year-1 Course — "A Study Method to Pass Your Dream University Without Cram School"
"High school study is hard… but I don't want to be tied up commuting to cram school!" A video production case for Benesse Corporation's "Shinken Zemi High-School Year-1 Course," made with empathetic, story-driven expression that stays close to high-schoolers' real insights.
Storytelling That Resonates with the Target
We expressed the powerful core message — "You can pass on your first try, without cram school!" — through the life-sized worries and emotional shifts of the high-school target.
In video production, improving cost and speed matters, but we never compromise on "emotional," heart-moving creative quality.
The Power of Professional Visual Beauty and Direction
Throughout this work, professional craft shows in the cast's natural expressions, lighting that captures everyday warmth, and well-paced editing that earns viewer empathy.
Even in an era where AI video production is the norm, the foundation is "human emotional expression." While streamlining the process with the latest AI technology, we keep pursuing this Silver-Play-Button-level visual beauty and storytelling.