Case Study | 'Tokyo Teshigoto' Web Video Ad — 'Proverb Samurai'
A 'Tokyo Teshigoto' web video ad for BOLD CREATIVE. To reach beyond existing customers, we dropped the commercial feel for an impactful, variety-show-style format. Video know-how that moves people.
Tokyo Teshigoto Web Video Ad — "Proverb Samurai"
"Tokyo Teshigoto" is a site that shares the appeal of new traditional crafts from Tokyo.
We produced this in response to the client's passionate request: "We want to deliberately shift away from the site's existing world and reach a different audience. Above all, make it impactful."
A "Variety-Show-Style" Approach That Draws Viewers In
Deliberately dropping the heavily promotional feel of a traditional commercial, we crafted an approachable, highly entertaining video ad that feels like watching a TV variety show.
Drawing out viewers' desire to "keep watching" and holding their attention to the end is the fruit of the storytelling we've cultivated over many years.
Client
BOLD CREATIVE Co., Ltd.
[AI × Creativity, for Even Greater Visual Beauty and Efficiency]
At Movie Impact, we build on this professional, "heart-moving" directorial know-how to provide video production powered by the latest generative AI (generative-AI video SaaS). Balancing overwhelming cost performance with uncompromising, emotional creative quality, we strongly support corporate marketing and in-house video production.